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Cold Hard Fact #1: It’s 1000% easier to sell to existing customers.

Your Big “Uh-Oh”: You don’t make it easy as #@!! for those existing customers to send their money your way.

How To Fix This Profit-Sucking Problem

Do what Ben Mack, branding expert and old school fire eater recommends in Think Two Products Ahead:

• Make a list of every single instance that your customer can interact with you. Follow the chain of events, from website, to email, to sales page, to order form, to confirmation emails, to packaging, to follow ups, etc. Every-frickin-thing.

• Ask yourself the question, “What the *^$# am I doing to reinforce my brand and make my customer want to buy again?

• Do what it takes to answer that question with “All the right things, man, all the right things.”

Fire-eater Mack defines “brand” as the likelihood a customer will buy from you again (and again, and again, and again). To do that you need a consistent brand experience, so that every single point of contact reinforces who you are, what you do, and why your ever-loving customer needs oh-so-much-more of it.

One Simple Example
Does your packaging come with an invitation to get a free something or other that will

• a) enhance their experience with whatever they just bought, and
• b) get the on a mailing list for upcoming products/services? If not, get to it or your competitors will.

What You Need To Do Right Now

• Take 5 minutes right now to make a list of every single instance where your customer can interact with you.
• Answer the what-do-I-do-now question.
• Talk about it in the comment section below. Don’t be shy. You want to make more money.

Get to it. Now.

PS - Get your hands on Think Two Products Ahead while you’re at it, too.